Government's role in Marketing Research Paper Example | Topics and Well Written Essays - 1000 words

Governments role in Marketing - Research Paper ExampleThe two almost important economic factors that affect international selling are1.The industrial structure of a body politic2.The income distribution of a plain.The product and service needs of a country are shaped by the countrys industrial structure. There are 4 main types of industrial structures. They are as follows1.Subsistence economies People consume what they grow and such an economy offers truly few market opportunities.2.Raw corporal exporting economies Economies wealthy in one or more than one natural resources but distressing otherwise. Such countries are excellent markets for large equipment etc.and for luxury goods if a wealthy upper class is present.3.Industrializing economies Manufacturing accounts for 10-20% of the countrys economy. These countries are a good market for raw textile materials, heavy machinery, steel etc. A new affluent class and a small middle class are unremarkably created by the on going industrialization, both of which require new types of imported foreign goods.4.Industrial economies go and manufactured goods are the chief exports of industrial economies.. A large middle class usually exists reservation industrial economies an ideal market for all sorts of goods.... Low, medium and high income households may exist in industrialize economies whereas a subsistence economy may exist of mostly very low income households. However, developing or make up poor economies may be attractive markets for all kinds of goods. The best example in this case is China. still though China has only 0.2 millionaires per 1000 residents it trails only the US, Germany and the UK in the total number of millionaires because of its large population. (Kotler, 2008) The heathenish elements that affect international marketing include The several(predicate) ways in which potential customers in different countries use and think about certain goods e.g. an average Frenchman uses twice as ma ny grooming back up and cosmetics as his wife (Kotler, 2008). Cultural norms and regulations of each country e.g. Nike inadvertently offended Arabs and Muslims when it released shoes with a conventionalised Air logo which resembled Allah in Arabic script (National Geographic, 1999). Business norms and behaviors also play a very important role in international trade. Question 3 The political risks in international marketing involve 1. Negative attitude of host regimen towards foreign firms. For e.g. Currency restrictions, import quotas etc might be imposed on the foreign to make life difficult for them. 2. Monetary regulations. Buyers government might impose restrictions on removal of a currency from the country leaving the seller no option but to receive payment in the blocked currency and getting their profits stuck. 3. semipolitical instability is another risk associated with international trade. A major example of this phenomenon is the dell Brazil case. Dell chose the Brazil ian state of Rio Grande Do Sul as the site for its